THE EUTOPIAN CIVILIZATION (part two)

Dr. Vernes' study and comments, based on the Philosophy of the Council of Wisdom of the Elders. 

2)Economic concepts (A comparison based on our present Economy structure)

a. Profit
Profit is one side of the same coin. The other side is Loss.
The concept of profit as a motive for development has been discarded as mentioned above.
To profit, according to the Philosophy of the world of EUTOPIA, means to take
advantage of the basic needs for survival of the individuals who are members of
society.... (read more)


The injustice is obvious. There cannot be any profit unless there is some loss.
And usually, the loss is on the part of the general, unsuspecting public.
The technocrats of EUTOPIA have been observing progress in the Outer Surface
and have come to the conclusion that the 'Outers' are still in a primitive state of
evolution.

b. 'Marketing'
According to the economists of EUTOPIA, 'Marketing' is nothing but a science of
deception used to promote commodities that are not necessary for one's well being or survival.
For example, the individual is prompted to use cosmetics and “prosthetics” in order to appear more attractive; a form of visual deception to gain some advantage over other people in the community.

An insidious form of deception is also making a product to look as something that it is not.
Packaging a product, for example, is done in the way that will give the impression
that one gets a larger quantity if the size of the container is of larger than needed
dimensions.
They ingeniously call the large container an “Economy” size.
Thus, one gets the impression that he gets more for his money. But he actually pays for the larger container.

This method also servers to give the impression that prices are not increasing.
The larger container means “more contents”, at the previous price.

c. The 'Supply and Demand' concept.
(What determines the price of commodities?)
According to the EUTOPIAN economists the 'Supply and Demand' concept is a
completely illogical method of determining the price of a commodity which is basic for survival.
It was tried once in the days before the downfall of the older economic system of the EUTOPIANS.
The absurdity of the concept, as any producer of goods knows well, lies in the fact that  increased production (increased supply) results in an automatic reduction of the value of his product and, of course, of his profit.
On the other hand, it would be to his advantage to create an artificial shortage
when the demand for his product is increasing. This will result in higher prices and profit.

In short, the “Supply and Demand” method of market control is not only illogical
but unfair. It does not always result in a healthy Market, since it can be manipulated by those who seek to become rich at the expense of the 'consumer'.